November 24th, 2012 marked Small Business Saturday in the United States. Shoppers were encouraged to shop at small businesses for this day. PITAPOLICY Consulting Founder Mehrunisa Qayyum identified a four tips that small business owners like herself can follow to deal with the Holiday seasons stress. Are you a small business owner in the U.S. or the Middle East? What tips do you have for other small business owners?
Small Business Tips to Fight Holiday Stress
By: Mehrunisa Qayyum
A few weeks ago, I attended the leadership seminar hosted by GIST and MIT Enterprise Forum Startup Clinic, GIST is the Global Innovation Through Science & Technology ,and selected three women from the Middle East and North Africa technology ecosystem: Hind Hobeika, Nasma Bouchelkia, and Perihan Abou-Zeid. These entrepreneurs presented their new ideas and sought American entrepreneurs’ advice in Silicon Valley, Boston, New York… and Washington, D.C. (The last one serves more as a launchpad to network with the World Bank and policy communities to get leadership tips.) One entrepreneur used YouTube to showcase her product as a way to save cost and create the buzz needed to market and sell.
The GIST entrepreneurs still shared some of their new business challenges, like carefully using social media to brand their product or service but protect their uniqueness. And as PITAPOLICY, I could certainly relate:
1) My business operates within a city where many organizational cultures believe it is okay to bump a small business off a panel because something bigger and more glamorous comes along to participate.
2) Deadlines move up to beat the holiday rush.
3) I still have a client who has not paid for services rendered.
4) Prospecting for clients beyond the “smizing.”
I cannot change the first two challenges. I must let them go. However, I can tackle the last two and stop my complaining. [Click here to read the full article.]