Tag Archives: branding campaigns in emerging markets

Navigating MENA Markets with CAReem! #YallaCareem

When your competitor outspends you, your business model must be creative at the local level. ~ Abdulla Elyas, Co-Founder of Careem   When Saudi Arabia first announced that Saudi women could start driving in 2018, we initially thought: awesome for Saudi … Continue reading

Leave a Comment

Filed under Interests, Technology